The cyber-safety education everyone was missing
SAYA already trains employees inside the world's leading companies. Now it trains the same people — the parents, the kids, the grandparents they go home to. Short, engaging videos. Daily practice. Habits that protect every screen, on and off the clock.
5 hrs/day
kids spend online
3h 45m
adults online daily
¥402.9B
lost to fraud in 2025
Why SAYA · The unifying insight
The employee in the training video is also a parent at the dinner table.
Companies have spent two decades training their staff to spot phishing, deepfakes, and social engineering. Then those staff go home and meet the same threats — only this time the target is a child, a partner, an aging parent. SAYA closes that gap. The same studio. The same training. The same human. On both sides of the front door.
At Work
An employee gets phishing training, simulations, and a quarterly progress score.
Cyber-risk is treated as business-risk. Companies invest. Employees comply.
At home, that same evening
The same person gets nothing. Their kids get nothing. Their parents get nothing.
The same threats. The same human. Zero training. That's the gap SAYA was built to close.
Workplace training stops at the office door. Cyber criminals don't.
SAYA delivers the same protection — at home, on the family phone, the classroom tablet, the gaming console, the smart TV.
How it works · Same product DNA as enterprise
Short videos. Daily practice. Lifelong habits.
01
Short, engaging videos
2–3 minute episodes. Story-driven, voice-acted, ad-free. Built so kids, parents, and grandparents will actually watch them — and remember them tomorrow.
02
Daily practice
Real-life simulations, scenario quizzes & family healthy habits. The first time you see a deepfake or a fake delivery SMS shouldn't be the first time you've trained for it.
03
Habits, not lectures
Cyber-safety becomes a reflex, not a memory test. The same habit-formation engine that strengthens a Fortune 500 — strengthening the family.
Where you'll find SAYA
Wherever there is a screen and a connection.
No "download yet another app." SAYA reaches people inside the connections, devices, and platforms they already use every day — at carrier scale, ISP scale, and platform scale.
Why Now
A digital society without digital safety education.
Hours of unprotected exposure. Billions in damage. Zero formal education for the people most affected.
5 hrs
Daily online time, kids 10–17 (weekday)¹
3h 45m
Adults' average daily internet time²
¥402.9B
Total fraud losses, 2025 — up 31% YoY³
¥141.4B
Special-fraud losses — up 96.8%, a record³
¹ Children and Families Agency, 2024 youth survey · ² DataReportal, Digital 2026: Japan · ³ National Police Agency of Japan, 2025 figures
Two Engines
Consumer is a peer of Enterprise — not an experiment.
One studio focused on Japanese threats. One animation team. One mission: make cyber-safety something Japanese actually want to learn — at work and at home.
Enterprise
Human-risk training that protects the company.
The flagship platform companies already deploy to reduce information leaks, phishing-click rates, and human risk across thousands of employees.
Consumer
The same protection — for the same human, at home.
Built to reach mobile subscribers, home-internet households, and platform users directly. Family plans. Multi-generational. Native, not translated.
Get SAYA
Bring SAYA to every screen in every home.
Mobile, broadband, and platform partners: launch a co-branded SAYA experience for your subscribers in weeks, not quarters. Already an enterprise customer? Extend the same protection to your employees' families.