Staying safe online is for everyone
Trusted by leading organizations, SAYA brings engaging cybersecurity education to individuals and families—building safer digital habits for everyday life.
5 hrs/day
kids spend online
3h 45m
adults online daily
¥402.9B
lost to fraud in 2025
Why SAYA
The employee in the office is also a parent at the dinner table.
Companies invest in their staff to spot phishing, deepfakes, and social engineering. Then those same people go home and meet the same threats — only this time the target is a child, a loved one, an aging parent. SAYA closes that gap. The same learning. The same training built natively in Japanese.
At Work
An employee gets phishing training, simulations, and a quarterly progress score.
Cyber-risk is treated as business-risk. Companies invest. Employees comply.
At home, that same evening
The same person gets nothing. Their kids get nothing. Their parents get nothing.
The same threats. The same human. Zero training. That's the gap SAYA was built to close.
Same product DNA as enterprise
Short videos. Daily practice. Lifelong habits.
01
Short, engaging videos
2–3 minute episodes. Story-driven, voice-acted, ad-free. Built so kids, parents, and grandparents will actually watch them — and remember them tomorrow.
02
Daily practice
Real-life simulations, scenario quizzes & family healthy habits. The first time you see a deepfake or a fake delivery SMS shouldn't be the first time you've trained for it.
03
Habits, not lectures
Cyber-safety becomes a reflex, not a memory test. The same habit-formation engine that strengthens a Fortune 500 — strengthening the family.
Where you'll find SAYA
Wherever there is a screen and a connection.
No "download yet another app." SAYA reaches people inside the connections, devices, and platforms they already use every day — at carrier scale, ISP scale, and platform scale.
Why Now
A digital society without digital safety education.
Hours of unprotected exposure. Billions in damage. Zero formal education for the people most affected.
5 hrs
Daily online time, kids 10–17 (weekday)¹
3h 45m
Adults' average daily internet time²
¥402.9B
Total fraud losses, 2025 — up 31% YoY³
¥141.4B
Special-fraud losses — up 96.8%, a record³
¹ Children and Families Agency, 2024 youth survey · ² DataReportal, Digital 2026: Japan · ³ National Police Agency of Japan, 2025 figures
Digital Safety for All
Cyber criminals do not distinguish between enterprise and consumer
Built for Japan, SAYA sets the standard for cybersecurity education that's focused on the real threats people face every day, from work emails and online banking to social media, gaming, shopping, and family devices.
Our mission is simple: make cyber-safety feel natural, engaging, and essential—at work, at home, and everywhere life happens online.
Enterprise
Human-risk training that protects the company.
The flagship platform companies already deploy to reduce information leaks, phishing-click rates, and human risk across thousands of employees.
Consumer
The same protection — for the same human, at home.
Built to reach mobile subscribers, home-internet households, and platform users directly. Family plans. Multi-generational. Native, not translated.
Get SAYA
Bring SAYA to every screen in every home.
Mobile, broadband, and platform partners: launch a co-branded SAYA experience for your subscribers in weeks, not quarters. Already an enterprise customer? Extend the same protection to your employees' families.